BOUTIQUE BEACHWEAR: WEARING THE DESIGN

Beachwear of design: to feel at ease, elegant, beautiful and glamour. Ella by Fiorella exalts your being STAR.

As a boutique, naturally Ella by Fiorella has the aim to create beautiful beachwears, elegant and refined. According to what criteria can we decide to render beautiful our wears? As fashion designer, we have a principle which leads us in a clear way becoming a test to which we undergo every beachwear element we design:

“This wear will render a woman beautiful, at ease”.

We call it “exalting the Star”.

GLAMOUR: A GUIDELINE IDEA

Nowadays, many fashion designers are mostly interested in one type of female physique: the one rendered particularly popular by fashion image, by publicity, cinema. A glamour model which can be easily doubted as a counterfeit, oftenly fake; without discussing much, the question which has become the base of Ella by Fiorella’s collection is “and the others?” other women, meaning a huge variety of types of physiques, shapes, curves. An enormous variety of different beauties which seen interesting to enhance anybody –  and for this reason, often put aside the idea of enhancing oneself, resigned to plain wears which cover instead of dressing and which tend to hide instead of exalting. It is absurd that a boutique who cares about glamour think it is an unacceptable concept.

FASHION DESIGN FOR WOMEN – NOT FOR DESIGNERS

The philosophy at the base of our beachwear fashion design started to delineate since the beginning in a precise manner: each of our wears, from kaftan to kimono, cocktail to cape had the idea to allow a woman to wear it feeling immediately at ease, what does “feeing at ease” mean? It means finding herself beautiful, enhanced and therefore, self – assured. The sensation of being a Star which fashion only dedicates according to the stylist’s vision women. Of course, a major reflection, a different ability and a more original taste must be required: but the satisfaction to open one’s eyes wide of a woman who is looking to herself in a mirror, in a bathing suit or a cocktail wear, sees herself the way she deserves, this means concentrating more.

You can discover many examples of our beachwear leaf through the photos of our collection. If you are interested to have contact directly with us, it is very easy: just click here!